CRAVER INC. PRIVACY POLICY

Effective Date: November 21, 2025
Last Updated: November 21, 2025

1. Introduction

Craver Inc. (“MediaCraver,” “we,” “us,” or “our”) operates a programmatic advertising technology platform that participates in real-time bidding (RTB) auctions. We connect small and medium-sized businesses with digital advertising opportunities across major websites, mobile apps, and connected TV platforms.

Contact Information:
Email: admin@mediacraver.com
Website: MediaCraver.com

2. Information We Collect

2.1 Business Information

When businesses register for our advertising services, we collect:

Business name and contact information
Email address and phone number
Website URL and business description
Advertising preferences and targeting criteria

(Note: Billing is handled separately through our agency partner – Media Plus. We do not collect or store payment information.)

2.2 Bid Request Data

When participating in RTB auctions, we receive bid requests from advertising exchanges that may contain:

Device Information: IP address (truncated), device type, operating system, browser type
Location Information: Geographic location derived from IP address (city, state, DMA)
Ad Context: Information about the website or app where the ad will appear
User Segment Data: Audience interest categories provided by publishers
Impression Details: Ad placement specifications including size and format

2.3 Information We Generate

Bid responses and auction participation data
Ad performance metrics (impressions, clicks)
Campaign analytics and reporting data
Aggregated statistical data

3. How We Use Information

We use collected information to:

Real-Time Bidding: Evaluate bid requests and submit bids in advertising auctions
Ad Targeting: Deliver relevant advertisements based on geographic location and interests
Campaign Management: Serve advertising campaigns and optimize performance
Performance Measurement: Track impressions and clicks for campaign reporting
Fraud Prevention: Detect and prevent invalid traffic and malicious activity
Platform Optimization: Improve our RTB technology and bidding algorithms
Legal Compliance: Comply with applicable laws and industry standards

4. Information Sharing

4.1 Advertising Partners

Advertisers and Agencies: Clients who use our platform to run campaigns
Supply Partners: Publishers, ad exchanges, and supply-side platforms that send us bid requests
Data Providers: Third-party providers who supply audience targeting data

4.2 Service Providers

Third-party vendors who provide technical infrastructure, hosting, analytics, and fraud detection services necessary to operate our platform.

4.3 Legal Requirements

When required by law, legal process, or governmental request, or to protect our rights, property, safety, or the rights of others.

4.4 Business Transfers

In connection with a merger, acquisition, sale of assets, or other business transaction.

5. Data Retention

We retain information only as long as necessary:

Bid request data: 90 days
Campaign performance data: 3 years
Aggregated analytics: 5 years
Business records: 7 years (tax compliance)

6. Your Privacy Rights

6.1 Opt-Out of Interest-Based Advertising

You can opt out of personalized advertising through:

NAI Opt-Out: optout.networkadvertising.org
DAA Opt-Out: optout.aboutads.info
Mobile Devices:
- iOS: Settings → Privacy → Tracking → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
Browser Settings: Adjust cookie preferences

6.2 California Privacy Rights (CCPA/CPRA)

California residents have the right to:

Know what personal information we collect and how we use it
Access your personal information
Delete your personal information
Correct inaccurate information
Opt-out of the sale or sharing of personal information
Non-discrimination for exercising your rights

Categories of Information We Collect:

Identifiers (IP address, device IDs)
Internet activity (browsing behavior, ad interactions)
Geolocation data (city, region, DMA)
Commercial information (ad campaign interactions)

How to Exercise Rights:
Email: admin@mediacraver.com

We will respond to verified requests within 45 days.

6.3 Do Not Sell My Personal Information

While we participate in programmatic advertising, sharing data for targeted advertising may be considered a “sale” under California law.

To opt out: Use the mechanisms in Section 6.1 or contact admin@mediacraver.com

7. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

Deliver and measure advertisements
Recognize devices across sessions
Track ad performance
Prevent fraud

You can control cookies through your browser settings. Blocking cookies may affect ad delivery.

8. Security

We implement industry-standard security measures including:

Encryption for data transmission and storage
Access controls and authentication
Regular security assessments
Infrastructure monitoring

No system is completely secure. We cannot guarantee absolute security but are committed to protecting your information.

9. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect information from children and comply with COPPA. If you believe we have collected information from a child, contact us immediately at admin@mediacraver.com.

10. Industry Compliance

MediaCraver adheres to:

OpenRTB Protocol (IAB specifications)
Applicable federal and state privacy laws

11. Third-Party Links

Our ads may link to third-party websites. We are not responsible for the privacy practices of external sites. Review their privacy policies before providing information.

12. Data Processing

Information is processed and stored on servers in the United States. Processing activities include real-time bid evaluation, campaign optimization, performance analytics, and fraud detection.

13. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted with a new “Last Updated” date. Material changes will be posted prominently on MediaCraver.com. Continued use after changes constitutes acceptance.

14. Contact Us

For questions or to exercise your privacy rights:

Email: admin@mediacraver.com
Company: Craver Inc.
Website: MediaCraver.com

We will respond to privacy inquiries within 30 days.