How The Platform Works
Smart Technology Running Behind The Scenes
When someone in your market visits a website, our real-time bidding engine instantly evaluates whether that’s a valuable impression for one of our advertisers. If it is, we place a bid in milliseconds – competing with thousands of other advertisers for that exact moment. The system learns constantly, getting better at finding your ideal customers and optimizing your spend. For publishers, it means relevant local ads appear on your site automatically, matched to your audience and location. For advertisers, it means every impression is targeted, every dollar is working, and you’re reaching customers on the sites they actually visit.
What Makes This Different
Purpose-Built For Communities, Not Just Corporations
National platforms are optimized for massive scale – they want big budgets and broad targeting. We’re optimized for community impact. Our platform excels at hyper-local targeting, connecting businesses with customers in specific DMAs, and helping regional publishers monetize engaged audiences. The technology is just as sophisticated, but the focus is completely different. We’re not trying to compete with Google and Facebook on their turf – we’re serving the markets they overlook, with technology designed specifically for that purpose.
What You’re Actually Getting
Your Ads, Working Smarter
Think of it this way: instead of just putting your ad on one website and hoping the right people see it, our system automatically places your ads across hundreds of different websites that your customers actually visit. It’s programmed to find your ideal customer – someone in your area, interested in what you offer – and show them your ad at exactly the right moment. The best part? It all happens automatically. You set your budget, tell us who you want to reach, and the system does the rest.